Brand - Assistant Brand Manager - Philippines (Pooling)Apply now
Procter & Gamble is the largest consumer goods company in world. Our Brand function is a global community of the world's best Brand Builders and Business Leaders. We are dedicated to growing Brand and Category share leadership,
and to empower our succeeding generations to do the same. In short, we are passionate about building Brands that last forever.
Starting as an Assistant Brand Manager in P&G, you will typically develop skills in brand strategy, advertising, public relations, consumer bonding, direct-to-consumer marketing, and project management. Specifically, you will recommend, develop and execute marketing strategies, plans, and programs that build on consumer and customer insights for a consumer brand. You will be responsible for initiatives, projects, and day-to-day operations on all aspects of the brand business. You will also be using your skills to analyze the consumer, trade, market dynamics and business status, and turn them into business plans.
As a member of the Brand Management team, you will be tasked to grow a specific brand by developing and implementing strategies that are based on consumer insights and trade understanding. You will be relied upon to analyze the brand and identify opportunities in every facet of the business to grow market share. Your key deliverables include:
· Developing growth plans and strategies: Identifying growth opportunities, developing a meaningful innovation pipeline, creating a marketing program that best integrates advertising, trial and trade programs for your brand
· Creating a communication plan: Understanding consumer insights and barriers, qualifying communication, determining the right touchpoints to drive your message including print, outdoor, direct-to-consumer marketing, public
relations and point-of-sell materials
· Managing a multi-functional project team: Collaborating with multi-functional project teams to deliver business growth through initiative/promotion/pricing plan development, planning, execution and summarizing results/learning
· Business and Financial Analysis: Using analytical skills to drive the right decision on product design – pricing, trade strategy, competitive defense and communication
Philippines Apply now