Consumer & Market Knowledge Manager - KenyaApply now
Understanding the consumer and the market is pivotal to our business and at Procter & Gamble, Consumer & Market Research is at the centre of all major product and marketing decisions and consequently is involved where "all the action is". Rather than being an in-house research agency, we prefer to focus on generating knowledge of our market and consumers. Consequently the Market Research Department is called Consumer & Market Knowledge (CMK).
As a Consumer & Market Researcher at P&G you work closely with product development; brand managers and sales managers looking for opportunities to maximize growth based upon your knowledge of the market and its consumers, giving valued involvement at a strategic level. The Associate Manager develops and applies innovative research approaches and analyses to gain a thorough understanding of the market, its opportunities and its consumers.
Nairobi Area, Kenya