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Job Description

Brand Function - Assistant Brand Manager - Guangzhou,China (社会招聘职位)

Description

Starting as an Assistant Brand Manager in P&G, you will typically develop skills in brand strategy, advertising, PR, consumer bonding, direct-to-consumer marketing and project management. Specifically, you will recommend, develop and execute marketing strategies, plans and programs, that build on consumer and customer insights, for a consumer brand in China. You will be responsible for initiatives, projects and day-to-day operations on all aspects of the brand business. You will also be using your skills to analyze the consumer, trade, market dynamics and business status, and turn them into business plans. Under the leadership of Brand Manager, your key responsibilities will include,

(1) Developing brand strategies and plans (strategy/concept/packaging development, product/marketing qualification and forecasting);
(2) Advertising (strategy/creative brief development, copy evaluation, copy clearance, commercial production and copy testing);
(3) Below-the-line consumer communication (include print, outdoor, direct-to-consumer marketing, public relations and point-of-sell materials, etc.);
(4) Media (develop and execute media strategies to reach target consumers including level, mix and market prioritization)
(5) Manage multi-functional project team to ensure excellence in execution (initiative/promotion/pricing plan development, planning, execution and summarizing results/learning);
(6) Consumer/Customer/Market Understanding (sound understanding of consumer/customer/market and detailed business analysis to identify business drivers and opportunities);
(7) Complex Business and Financial Analysis; and
(8) Interpersonal Projects (coaching/training, recruiting, multi-functional teamwork).

To learn more about this career path, click here.


Qualifications

Minimum education of BA, BBA or BS. Must have proven success from school or work experience of strong leadership by envisioning, direction setting and enrolling others; thinking/problem solving; creativity & innovation; initiative & follow-through; communication; and priority setting.

Note:

This position is targeted to hire candidates who have graduated and have working experience, if you have not graduated from university, please apply our campus recruiting jobs in stead. Thanks.



All of our hiring in China will follow the China Government Employment Regulation, foreign candidate applying for mainland China's position should comply with local laws and regulations on foreigner employment management, please kindly visit the following website to understand more of this regulation.
http://www.people.com.cn/zixun/flfgk/item/dwjjf/falv/2/2-1-51.html

Please kindly input your name in both Chinese characters and Pinyin when you fill in the form. Thank you!

请在下一页填写姓名时用中文字体及拼音填写。谢谢!
Job ID
BRM00000524
Location
Guangzhou(Canton), Guangdong, China

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